DVD extras
1) What does this tell us about Plan B's intentions in making the film?
This insinuates that Plan B is not making the film on the basis of fame or money however he is genuinely producing this to create a positive change in the society. His intentions are purely based on his past experience making it more realistic resulting in the film to turn out fantastic.
2) What do we learn about the production process for Ill Manors?
From the production process we can learn that they had worked hard for what they wanted to achieve, furthermore we see that it is a low budget film. From this we learn that with hard work and dedication you can produce some great work. Moreover the fact that he used children from council estates, that are stereotyped as and underachieving
3) What can you tell about the possible target audience from this short documentary?
The target audience is ranged from 'struggler's' in the physcographics to the more well of people. This is because its there for the teenagers living in the same environment as them who may be dealing with the same struggles and hardships as them, it creates hope for them and suggests that there is a way out of the difficulties they are facing and that they are not alone. Furthermore this may also be targeted at the wealthy middle class category who might never have experienced what these young people are facing. It allows them to have an insight and understand their loves and what they are going through, before they judge them negatively. It also allows them to empathise with them, which may result in them helping people like the characters in the film. This reinforces Plan B's ideology that young people in the 'struggler's' phycogaphics voices are not heard and seen as relevant in the public eye.
4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.
The film is successful is showing why the youth act negatively and this is because they are ignored in society. From the film, Plan B wanted to show the audience what the youth will result in (drugs and violence) if they have no place in a society and society is mainly concerned about politics rather than their individual lives. Also, in the film the soundtrack is significant because it is a narrative and it talks about how community centres are shut down. In society, if the youth are not occupied it's bound for them to result to violence if their opportunities are taken away from them. The film in particular gives the audience an insight to the grim reality teenagers have to live through and the only escape is through either living through it or to completely make a change, change can only happen if somebody like Plan B is educating the youth about the consequences of the lifestyle they choose.
BROADCAST/ONLINE
1) What is SBTV? Research the channel and explain how it became successful.
Identify the target audience for this interview (demographics/psychographics) and say why.
SBTV is a multi-faceted company run by a small team of young people who work on web-based viral content at different music-based events. SB.TV was founded in 2006 by a teenager Jamal Edwards, for the first three years Edwards acted alone to provide amateur footage regarding many British grime artists, such as Dizzee Rascal, Wiley, Chipmunk and Tinchy Stryder. As the channel began to attract more attention, it also began offering lifestyle interviews and event coverage, and a production team of ten people was established as a result.
The target audience are mainly teenagers who have an interest in grime music, but the age range is between 14 - 25 years, 70% males and 30% females. Demographics would fall between the C/D/E range as the company focus on mostly underground and undiscovered artists. The psychographics would be mainly fall into the mainstreamers category and people who like to keep up-to--date with new trends and upcoming artists in the music industry.
2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?
The opening of the clip shows one of the actors from the 'Ill Manors' movie trying to sneakily get an interview with Plan B. This would appeal to the target audience by portraying people who are trying to be adventurous and sort of breaking the rules. The interview is informal and uses mature language (such as swearing) which would also attract the target audience.
3) How is Plan B (the brand) represented in this text?
Plan B is presented as hard-working as he's aiming to get the best footage together as possible. He states in the interview how he sleeps with his shoes on which enhances his gangster image. In addition, Plan B is seen as laid-back and relaxed as well as serious because he's working non-stop.
TELEVISION
1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?
The Jonathan Ross Show is a British talk show presented by Jonathan Ross. It was first broadcast on ITV on 3 September 2011 and airs on Saturday evenings following the conclusion of Ross' BBC One chat show, Friday Night with Jonathan Ross, in July 2010. Following a guest appearance by Ross on The Russell Brand Show broadcast on 18 October 2008, Ross was suspended for 12 weeks without pay by the BBC on 29 October, after a series of lewd answer phone messages were left for then 78-year-old actor Andrew Sach regarding Sachs' granddaughter by Russell Brand and Ross, which were broadcast on the pre-recorded show.A media story about the calls generated a high number of complaints. Brand resigned from the BBC, while Ross was suspended without pay.
2) Identify the target audience for this interview (demographics/psychographics) and say why.
The target audience would be between the ages of 16 - 40 years, the teenagers are most likely to be attracted to this interview because the show itself interviews famous artists and actors such as Jay-Z and Rihanna. The older generation are likely to watch this interview as a result of wanting answers for the riots. So it could be aimed at mainstreamers who watch the show to keep updated on celebrities as well as reformers who have an understanding of why the youth act out.
3) What is the audience appeal for a programme like the Jonathan Ross show?
The Jonathan Ross show interviews many famous celebrities, such as Rihanna, Jay-Z and Beyonce and this would be likely to attract teenagers who have an interest in urban culture. The show is on a prime-time every Saturday night and this means it will have many viewers. The show has also had many old actors and politicians and this would attract more middle-aged/middle-class people who have an interest in politics and the economy.
4) How is Plan B (the brand) represented in this text?
Plan B is seen as a successful person because he's being interviewed on the Jonathan Ross show were many high-key people have been interviewed. Plan B is seen as defending hip-hop as genre and the youth who are often ignored by society.
RADIO
1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?
BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in modern and current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock, indie or interviews. It's estimated that Radio 1 has an estimate of 10.26 million listeners and it can also be digitally distributed in many other countries.
2) Who is the target audience for BBC Radio 1?
It is aimed primarily at the 15–29 age group, although the average age of the UK audience in 2008 was 33.
3) How does Plan B promote Ill Manors in this interview?
Plan B promotes 'Ill Manors as a film which shows what happens with the youth growing up in East London. He also stated that if this film was successful he would go on to produce more films. He describes his role in 'Ill Manors' in terms of the production process and this helps to enhance his star image. Plan B plays many parts in terms of the production such as directing, filming and editing. His involvement with the film is likely to attract many of his fans.
4) What representation of Plan B can we find in this interview?
Plan B describes how he's been sleeping off a sofa in his studio because of the fact that he is putting in hard effort and time to edit 'Ill Manors'. Also, Plan B is described to have changed his look in terms of appearance and occupation (experiencing more with film than music at this point).
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