Thursday 11 December 2014

Research and planning - institution reseach.

E4.

History 
E4 is a British digital television channel, launched as a pay-TV companion to Channel 4 on 18 January 2001. The "E" stands for entertainment, and the channel is mainly aimed at the lucrative 15–35 age group. E4's programmes focus of the drama genre but the more successful programmes seem to be of the comedy genre.

Notable Successes 
  • The Inbetweeners
  • The Big Bang
  • Big Brother
  • Celebrity Big Brother
  • Friends

Target Audience 
Demographic:
AGE - Under 18s (63%)  18-24 (29%) 25-34 (5%) 35-44 (2%) 45-54 (1%) 55+ (0%) 
GENDER - Female (59%) • Male (41%) 




BBC3

History.
BBC Three is a television channel from the BBC broadcasting platforms. The channel's target audience includes those in the 16–34-year-old age group, and has the purpose of providing "innovative" content to younger audiences, focusing on new talent and new technologies. The channel is on-air from 7 pm to around 4 am each night.

Notable Success.
  • Doctor Who
  • Eastenders
  • Waterloo road.

Target audience
The channel's target audience is 16 to 34-year olds,  In 2008 it reached 26.3% of 16–34-year-olds in digital home. It has a  2.6% share of the 15–34-year-old audience and 1.4% of the whole population.The channel needs to be disciplined about focusing on the young - its centre of gravity will be 16-34 year-olds: people who are young in spirit and mindset

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