Advert analysis

i have chosen to analyse the coca-cola advert. the colour scheme of this advert uses bright colours such as white, sea blue and red. the bright colours create a sort of joyful atmosphere. the text says 'open happiness' which refers to the coca-cola bottle being able to make you happy. the coca-cola is the central image placed right in between the two polar bears that seem to be happy just by looking at it. the colour white is associated with light, goodness,innocence and purity. it is also considered the colour of perfection which connotates that coca-cola is a perfect drink. in the right hand corner of the advert there is the coca-cola logo which represents the drink itself. the target audience for this advert would be aimed at everyone as it says 'open happiness' and people all ages want to be happy therefore it is aimed at everyone.